You’ll get a standing ovation when your featured speaker is Tom Hopkins!
Nothing takes the place of a well-trained sales force. Advertising dollars are wasted if prospective clients are contacted by salespeople who cannot present themselves, your product and company in a positive manner. They must have the skills necessary to obtain the final agreement.
To be competitive in today’s challenging marketplace, companies and organizations turn to Tom Hopkins for selling skills training. A renowned expert like Tom brings pride, credibility, and integrity to the position of sales representative. He captivates, excites, trains, and motivates audiences to the point where they can’t wait to get out in the field and try his down-to-earth strategies and tactics.
When you hire Tom Hopkins for your company event, you don’t just get a canned generic presentation. Our team goes to work getting to know your company, your product, and your audience. The training content for your special day is drawn from Tom’s vast library of selling skills and strategies. Only material that’s relevant to your product is considered. Then, that content is customized to your product, using your industry or company buzz words and selling situations. It’s our goal for your attendees to say after the program, “When did Tom Hopkins work as a salesperson for our company?”
Companies investing in continuing education for their people reap tremendous economic rewards after a Tom Hopkins’ presentation. Once your people have invested time with Tom teaching to their specific needs, their skills are current and they are equipped to work together as a cohesive and productive team with uniformity of purpose. Another reward is that your people will appreciate your investment in and acknowledgment of their special talents and needs.
People learn best in an environment where they are comfortable and their day-to-day challenges are recognized, given credence, and dealt with in a reasonable and effective manner. Tom Hopkins brings empathy to the training arena along with a sixth sense for knowing how to get salespeople to laugh at themselves and at some of the predicaments they encounter on a daily basis. He has been referred to as an ‘entertrainer’ because of his skill of weaving humor throughout his presentation.
Being a tremendous advocate of the power of recognition, Tom works with you to acknowledge appropriate people during his session for their part in making your company or industry great.
Here are just some of the topics covered in Tom Hopkins’ presentations:
Selling in Tough Times
Tom teaches specific “how-to” selling skills that have been proven to work in any economy. Improve your communication skills, master what to say and how to say it in selling situations and learn how to approach clients to build their trust—especially when they are wrought with fears about the current economic climate. Demonstrate your product or service in such a manner that clients can easily envision themselves owning it. Close more business than ever before and keep those sales closed. Tom’s book, “How to Master the Art of Selling,” has sold more than 1.5 million copies worldwide. Hear the best selling strategies taught personally by the master!
- Work effectively with existing clients to help them grow their businesses during tough times
- Loyal clients will continue to place orders with you during tough times
- Keep your existing clients away from the competition during a tough market and win even more over from the competition
The Seven Step Selling Cycle
- Prospecting - Every sale begins with finding new potential clients. Tom Hopkins offers many strategies for seeking out clients who would be most likely to have a need for your particular product.
- Initial Contact - Learn proven-effective strategies for finessing the first meeting with potential clients.
- Qualification - During conversation, you ask questions…the answers to which tell you whether or not these people have the real need for your product and the ability to pay for it. If they do, you move into the next step of the selling sequence. If they are not qualified, Tom teaches how to stop the sales process (not wasting their time or yours in going further) yet keep their trust so if or when they do become qualified in the future, the salesperson can gain their business.
- Presentation or Demonstration - Subtle nuances such as how to position your sales materials, how much eye contact to make, when to slow down or speed up your presentation, how to get the clients involved both mentally and physically in the presentation can be taught.
- Addressing Concerns – Clients typically have concerns about the money, the delivery date, training, whatever your product entails. If you cannot effectively address their concerns, there is no sale.
- Closing the Sale - Mr. Hopkins has over 42 individual closing strategies that he will draw from for your audience. These strategies include the words to say, how to say them and why.
- Getting Referral Business - After the sale is closed is the beginning of the relationship with the client. Discover methods for keeping in touch with clients and referrals to other clients.
Negotiating the Sale
Learn the strategies involved in effective negotiating. Know how to stand firm without alienating the other parties involved. Tom will teach you how to smoothly and effectively persuade others. Learn how over four million sales and business professionals have profited from Tom’s skill-based training for the past 30 years!
- Capture the attention of all parties to a negotiation
- Ask the right questions to lead the discussion the direction you want it to go
- Discover the fine points of negotiating that make the biggest difference in your level of success
Networking Your Way to Success
There’s no faster way to achieve success than with the help of others. Network the right way and your path to both business and personal achievement will be an easy one. Increase your productivity with proven ideas that make you a popular addition to other people’s networks.
- Unblock your path to success by knowing how to properly and effectively build and work within a network
- Memorize and use the six words that create power with your network
Achieve Phenomenal Personal Growth
Whether you are in sales, sales management, customer service, a business owner or executive Tom Hopkins has something to share with you. Personal development and growth is the foundation of all successful endeavors. Benefit from eliminating emotional handicaps that might be holding you back. Learn to set and achieve realistic goals and achieve the success of your dreams!
- Undo the damage done by worry, guilt, and procrastination
- Set realistic short and long term goals
- Learn simple strategies for effective time planning
To schedule Tom Hopkins for your next meeting, please contactLaura Oien by calling our toll-free number at 1-800-528-0446 or email
The sales team is your company's touchpoint with clients. Join the ranks of successful companies who have had Tom Hopkins train their sales forces:
AFLAC |
Best Buy |
Kavo Dental |
Hilliard Energy |
State Farm |
U.S. Army Recruiters |
Benjamin Franklin Plumbing |
Nouveau Riche |
World Financial Group |
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For Tom's image for use on your company promotional materials please click here. All images are property of Tom Hopkins International and may only be used in upcoming promotional events including Tom Hopkins.