We use keywords when prospecting on social media sites and when searching for information on potential clients. When we go online to search for anything, we ask questions of our favorite search engines. The search engine uses the words in our requests to search out those same words on websites so we can be properly directed.
A keyword is defined as: an informative word used in an information retrieval system to indicate the content of a document.
I think it’s time we adopt a keyword approach to prospecting…only with the words we hear people speak. We use them effectively when searching for leads online. Why not use the same strategy during conversations? [Continue reading]