How to Keep Clients Happy

Mastering selling skills to gain new clients is one thing. Learning how to keep clients happy is another. If you’ve been in sales longer than six months, you have probably already learned that clients can be quite fickle. The reality of selling is that buyers can change their minds about doing business with you rather easily and often will at the slightest temptation.

This is where the value you bring to them makes all the difference. When you become not just a salesperson but a valued asset, you make it more challenging for them to replace you.

You see, you don’t just get people involved in your products. You build relationships with them. You, in essence, become part of their team–someone dedicated to helping them cut costs, provide better service, or whatever to their clients.  When you bring them the latest industry news or can have a non-selling conversation about the future of the industry, you’re not just a salesperson. You’re that industry expert they learn to rely on. And, there’s a lot of value in having those relationships–often enough value to keep your company off the chopping block if and when cost-cutting measures are put in place.

When clients are unhappy, they’re constantly comparing your product, the money and your level of service to that of the competition. As a business owner myself, I understand the value of keeping an eye on the hard costs of doing business. As a long-term business owner, I also appreciate the extra value that is often provided by some of our long-term suppliers–and prefer to keep doing business with them versus “shopping around.”

For a few other ideas on how to keep clients happy, watch my YouTube video here: https://www.youtube.com/watch?v=lEWTC0GjzsU

Copyright Tom Hopkins International, Inc.

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