The most powerful desire of human beings is the desire to be comfortable. I’m sure you’ve heard or read about many of our strong desires or needs such as security, achievement, recognition, money, love, etc., but they all boil down to the fact that we all want comfort more than anything.

Now, each of us may have a different definition of comfort. For some, it may involve having a million dollars in the bank, a beautiful home and time to travel. For others, it may be a more modest home, $10,000 in the bank and time to enjoy our families. The point is that it doesn’t matter where that comfort level is, but that we recognize that we each have one and that more than we consciously understand we will do nearly anything to achieve it. (more…)

During economic downturns, many people look for a Plan B to supplement their incomes. They fear being downsized, laid off or having their company go out of business. It’s an ideal time for professional network marketers to accelerate their recruiting efforts. Nearly everyone you talk with will express some sort of fear about their job or their financial security. “The economy” and its impact on everything from global business to John Smith’s little family seems to be the #1 topic of conversation these days, doesn’t it?

It’s an especially ideal time if you market health-related products. When folks are uncertain if they’ll have health insurance benefits in the near future, they tend to pay more attention to their health now. A local doctor’s office I know of has recently been inundated with calls from patients they rarely treat. Many are asking for physicals to update their medical records—just in case. (more…)