The Competitive Edge Close

If you’re faced with a client who doesn’t want to make a decision about your product, service, or idea, you can tell a competitive-edge story to help them along. These stories don’t need to be elaborate, and they’re not meant to talk your clients into anything they don’t want or need. The stories just remind clients that they have competitors. So if you’re not telling them anything they don’t already know, what’s the appeal in competitive edge stories? In a word, survival.

“John, remember that many of your competitors are facing the same challenges today that you are. Isn’t it interesting that, when an entire industry is fighting the same forces, some companies do a better job of meeting those challenges than others?

My entire objective here today has been to help provide you with a competitive edge. Gaining a competitive edge, no matter how large or small, makes good business sense, doesn’t it?”

To read all of my closes, get a copy of Sales Closing for Dummies. To listen to them delivered and learn how to write your own, listen to my audio titled, Academy of Master Closing — available in both CD and MP3.

This information is copyrighted by Tom Hopkins International, Inc. for reprint permission, contact Judy Slack (judys@tomhopkins.com).

Comments

comments

Click to get Closing Sales is Easy eBook by Tom Hopkins

Speak Your Mind

*