Get What You Want in 2012 by Wendy Lipton-Dibner

It’s the time of year when people all over the world launch their annual process of goal setting.

I’m going to work out every day! 

I’m going to send ‘Thank You’ notes to everyone! 

I’m going to spend one hour a day cold calling! 

THIS is the year I hit the Million Dollar Club!

Yep. Every year we set our goals for the next 12 months. The question is: What can you do now that will assure you’ll actually achieve your goals in 2012?

Would you believe you’re only 3 simple steps away from getting everything you truly want? And would you be surprised if I told you those same 3 steps could help you double your sales in fewer than 30 days? I’ve seen it happen over and over. So now let’s make it happen for you and then you can make it happen for everyone else!

First, let’s get real – serious success only happens when we take effective action.  I’ve spent 30 years studying what really moves people to action and it turns out it takes 3 specific components:

DESIRE: You have to want something badly enough to do what it takes to get it

RESOURCES: You have to be able to take effective action

PERMISSION: You have to be willing to do what it takes and live with the consequences of your actions


STEP 1: Discover Your Burning Desires

All motivation gurus agree we need to establish clear goals to be motivated. But I’ve found goals aren’t enough to keep us moving when the going gets really tough, when we have to do things that aren’t fun or when we’re just in a slump. At those times the critical issue is: what will your goals get for you and is that enough?

Ask yourself this question:

  • If I woke up tomorrow morning and magically found I had everything I truly wanted, what would my life look like?

Write down your answer and be really specific. Spell out everything you would have, be and do in your ideal life and leave nothing out. Then ask yourself one more question:

  • If I got all of that, what would it get for me?

Write down that answer and then ask again: And what would that get for me? Use that to propel you forward and you’ll be compelled to forge ahead – no matter what.

STEP 2: Identify Your Critical Resources

No matter how much we want something, DESIRE is useless unless we are ABLE to do what it takes to get what we want. So, the second component of the Action Formula© is RESOURCES.

RESOURCES are all of the things that make it possible for us to be able to take effective action, including skills, supplies, money, time, health and people.
Ask yourself:

  • What resources do I need so I’ll be able to get my DESIRES?
  • Which resources do I already have that I can use? 
  • How will I get the resources I’m missing?

Write this down and you’ll see precisely what you need to do to get all of your ducks in a row.

Step 3: Give Yourself Permission to Succeed

The 3rd component of the ACTION Formula©™ is PERMISSION. You might be surprised how many people stop themselves from letting themselves have what they truly want – simply because they haven’t addressed the psychology that blocks their success. But you don’t need psychotherapy to make it happen! Just ask yourself:

  • What’s the downside of my success and what will I do to deal with that?
  • What personal or family rules would I be breaking if I took action and succeeded and what new rules will I create to clear the path?
  • What’s scary about all of this and what do I need to believe about myself so I can get past my fear?

Once you discover how you are stopping yourself, you can then give yourself PERMISSION to go for what you truly want.

Put it all together

Any time you can’t quite achieve your goals, just stop and ask yourself, Which component am I missing in the Action FormulaTM? Then address that missing link. P.S. – Ask the same question whenever your sales cycle stalls and you’ll find more often than not, “no” has nothing to do with the money!

Remember: life is too short to settle for less than you truly want. So use the Action FormulaTM and make 2012 the year you finally get what you truly want – in your business and your life!

For your free Action Formula Worksheet, go here:

Wendy Lipton-Dibner, M.A.
President, Professional Impact, Inc., author of the bestselling book, Shatter Your Speed Limitstm and founder of the Move People To ActionTM System for Experts, Sales Professionals and Entrepreneurs. Special offer for Tom’s clients: Use coupon code TOM112 when registering for the Move People to Action live event.



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  1. joseph gonzalez says:

    Great Advice. One of my chief problems. Thank you, Wendy.

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