In today’s growing digital marketplace, Champions who want to completely dominate their niche will need to master the art of selling through streaming video and audio presentations on company websites and in social media. Never in our lifetime has there been such an amazing opportunity up for grabs – are you ready?
Welcome to the new www: Wild-Wild-West of the sales community, where all the gold will go to the sales professionals who learn to move people to action – through speaking. The WWW is wide open territory for anyone who chooses to move beyond the current trend of animated brochures and talking head videos. Market share will go to those who apply proven strategies to engage, educate and entice from thousands of miles away
So how do you conquer the WWW? It’s easier than you think! Just follow these 5 steps:
Step 1: Decide to Speak
It’s time for you to take the stage! Speak into a video camera, create a podcast, hold a teleseminar or a webinar or speak at local, regional, national and international meetings where your prospects gather for information. Move out of the trade show and onto the stage with timely information that allows your voice to be heard as the authority in your niche. Then, wherever you speak – make sure you record it and upload it to the new WWW.
Step 2: Give Before You Take
Speaking is the ideal way to establish credibility as the go-to resource for your prospects’ concerns. Bring them information on what matters to them, regardless of whether it is a direct connect to what you sell. Take your position as their teacher – the one who gives information that makes their lives better.
Step 3: Connect Before Commerce
You know trust is a key component in conversion – but did you know the real secret to building trust is to connect with people by showing your imperfections? People trust people who are authentic and especially buy from people who understand their struggle. So, whenever you speak, share a quick story from your life that says, “I’ve been there, done that and lived to tell the story!”
Step 4: Address the Hidden Layers
Before a prospect will ever buy from you, they must pass through the 2 layers of action: First, they must give themselves permission to let themselves have what they truly want and not settle for less. Next, they must choose you as the ideal person to guide them in their education about their choices. Once those 2 layers are managed, now you can help them decide your product or service is the best choice for them.
Step 5: Master Ethical ManipulationTM
Always remember: while everyone wants what they will get after they change, no one actually wants to go through the process of change. The secret is to manipulate your communications so you ethically and strategically move people to action! The 19 steps to move people to action through Ethical ManipulationTM are shown here:
Bottom Line: It’s time to claim your territory in the WWW and capitalize on the new frontier! So get your voice out there and move people to action – whenever and wherever you speak!
********Want to conquer the new WWW and increase your sales?******** Discover Wendy’s powerful secrets to build your business through speaking in her FREE, 4-part video training series! You’ll get simple, proven strategies you can use immediately to:
• Create a multi-million dollar speaking career that sells your products and services without making a single cold call
• Find the top 8 industries that will actually pay you to speak about your business
• Create content for online and live speeches to move people to action
• Build local sales with Wendy’s Community Give-Back Formula
• Use the 7 Secrets of Extraordinarily Effective Speakers to get real results
• And much more!
In this FREE, 4-part video series, Wendy reveals some of her best secrets to help you thrive in the new economy and conquer the WWW! This free series is only available until November 6, so grab yours now at: MovePeopletoAction.com. — Wendy Lipton-Dibner
President, Professional Impact, Inc., author of the bestselling book, Shatter Your Speed Limitstm and founder of the Move People To ActionTM System for Experts, Sales Professionals and Entrepreneurs.