Sales Management Characteristics of a Great Sales Manager

Being a good manager is like putting a jigsaw puzzle together.  The first time you try to fit the pieces together it takes awhile to get everything to fit smoothly.  The next time you attempt to make the pieces fit you are a little more familiar with the pattern and each time after that it becomes more and more natural to easily match everything together and have it all turn out right.  The pieces of the puzzle a manager has to put together are comprised of advertising, recruiting, holding productive meetings, motivating a person who is in an emotional or financial slump, handling types of personalities you don’t relate to and recruiting people that are happy on other jobs, but are ready for change if you follow-up with them properly among other things.  All of these techniques combined together make a great manager.  Review a sample audio session at Tom Hopkins Sales Management

In fact, great managers have ten characteristics and if each of these ten characteristics are developed, you will become a great leader and a great manager.  Let’s start off with number one.  The very first thing we find in a great manager is a total commitment to building a team that functions in unison to reach their goals.  Great managers realize they are a team.  Their team is made up of individuals that have different beliefs, values and ideals, but they all have to function in unison to reach the goals of the company.

The second characteristic we find in a great manager is they live what they teach and they command respect by their example.  You can’t be one thing and say another because you’ll lose respect.  And it’s not that important that your salespeople like and just admire you as it is that they respect you first and the other things will follow.

Quality number three is also very important.  Great managers don’t become  buddies.  They practice business detachment with subordinates off the job.

Number four, very important.  Don’t play favorites.  What do I mean by don’t play favorites?  Make a mental note of the words Justice and Fairness.  These two words are critical in leadership; that you are totally just and totally fair through everything.  You’re going to have to realize that if you play favorites in the office, the group knows it and you lose respect again.  Not only that, they start saying to themselves, “The reason I’m not doing good is not my skills, not my ability.  I’ve got a manger that gives the best business to other people.  I can’t make it.”   And by the way, the person you’re playing favorites with over the years can be the one that will cause you the biggest challenge when you go through change in policy or leadership, or when you really need something done.  So remember, just be fair and don’t play favorites!

Number five, so critical.  Great managers develop future vision–they see themselves in the future.  They see their company position, their market share, their competitive edge.  But great managers have to start seeing themselves in the future, the office in the future, the number of salespeople they’ll have, how they are going to delegate.  How do you develop future vision?  It comes back to having a plan and a goal.  You must learn how to delegate authority and eventually replace yourself.   What do you delegate?  Anything you can train anyone else to do that keeps you from doing three things:  recruiting, managing and training.

Number six.  They attack pending problems and rapidly make tough decisions.  Average managers don’t make decisions, in fact, they make decisions so slowly that eventually there is no need for a decision because what they had to decide on has already taken place so there is no need to do anything, you see?  Now, as far as making decisions as to managing your office, there’s one thing I want to warn you about.  Until you totally learn your skill of managing, rely on the people above you and run decisions past them.  Rely on others for your knowledge and growth until, of course, you have all the answers.

Don’t forget number seven if you really want to build a great sales force.  Promote risk taking.  You want to promote risk taking with your salespeople.  What do I mean by risk taking?  I’m talking about them going out a little bit on the edge as to the things they own, the things they buy, the way they live .  In essence, they must gradually up their overhead as you teach them to up their income.  As a good manager we help people increase their overhead with balance so that as they grow income wise, they also grow emotionally and enjoy their income.  Promote risk taking.  Teach your salespeople they have to take a little risk in order to grow.

And don’t forget number eight.  They are specialized at recruiting, training and retaining  top people.  That is a great manager’s main specialty.   Becoming a great trainer or teacher is necessary because if you can’t duplicate yourself and the concepts you used as a super salesperson, you won’t be able to complete the entire puzzle.

Now number nine is interesting.  Good managers look at change as healthy.  Change excites an office.  It keeps people on their toes.  It motivates people to go far beyond what they normally would and not only that, it keeps people out of a rut.  That’s why great managers don’t do the same thing every day. They don’t come in at the same time every day.  They don’t eat lunch at the same time every day.  They’re keeping everyone on their toes cause I’ll tell you a basic truth about salespeople, if you have a set schedule, they will develop their schedule right around yours.

The last characteristic great managers must learn is to help people change their self-images by using their individual needs to be comfortable. Salespeople lack the confidence because they are afraid and don’t know what is going to happen to them.  A manager’s job is not only to instill confidence, but increase the way salespeople look at themselves.  You see, self-image is a mirror reflection of who you think you are.  It may not be who you are.  Our goal is to develop them, get them to grow far beyond their wildest dreams and it starts with how they see themselves

So, how do you develop the characteristics of a great manager?  Well, first of all, you must work harder on yourself than you do on your job because you are totally in the people business, aren’t you?

Learn more >>

This information is copyrighted by Tom Hopkins International, Inc. for reprint permission, contact Judy Slack (



Click to get Closing Sales is Easy eBook by Tom Hopkins


  1. Titiek Hendarti says:

    Those ten characters represent common characters possesed by most of successful sales managers. Number nine is very interesting however it should be also translated as change in ‘way of thinking’ from very sales oriented to also profit oriented.

  2. sales training melbourne says:

    There are various characteristics which should be possessed by every sales manager. The characteristics you have provided are really useful for all sales managers. Thanks for taking time to discuss about characteristics of a sales manager.

Speak Your Mind