What to Send During the Holidays

What to SendOne of the biggest challenges faced at this time of year is what to send during the holidays. This is an area of business that can be quite touchy if mishandled.

If you know for a  fact which of the seasonal holidays each of your clients celebrates, good for you! You can simply do a little research online to determine the most appropriate way of acknowledging it. If you don’t know, or if your clients represent a mixed bag of celebrations, opt for the least likely to offend.

My preferred holiday to recognize is Thanksgiving. Most years it is the first holiday of the season so you can take care of it early and not be concerned about missing a date in the middle of things. I like to send Thanksgiving cards or letters that express my sincere gratitude for having the recipients as clients. I usually include a simple mention of best wishes as they celebrate the rest of the holiday season. Then, I end with wishing them a safe, happy and prosperous New Year and the commitment to continue to serve their needs in the future. [Read more…]