Building Client Relationships
Tuesday, June 15th, 2010When it comes to building long-term relationships with clients, it’s very similar to building long-term friendships. In kindergarten, children are encouraged to make new friends by talking with others, inviting them to play, and being “nice” to them. They often hear these words: “To have a friend, you have to be a friend.”
In many business situations, clients often become more than clients. They become friends…not necessarily the kind you would invite to non-business gatherings, but people you truly care about and who care about you. (more…)