The 7 Cs of Customer Service

Every client contact has the potential for selling, even if it’s just selling how good you are at customer service. Here are my thoughts, my 7 Cs of Customer Service, on how to keep sales closed, and to keep clients long-term.

All of our research has shown that the people who will stay in business and prosper through the next decade are people that live seven words. If you take these seven C-words and make each one a part of your make-up and a part of your daily business, you’ll not only prosper, but you will build that wonderful referral base we are all after.

The first C stands for Concern. I think people want to know that you are more concerned with serving them, helping them, and that they are happy, and want a long term relationship with you than you are with making the sale and getting the check. They want to feel that concern and many people in sales don’t get the dollar signs out of their eyes. If a person feels you need the sale and they feel pressure to purchase a product they’re not ready to commit to, they will fight you because they want your concern. [Read more…]