The Power of the Written Word/Shelley Kaehr, Ph.D.

Shelley Kaehr, Ph.D.

by Shelley Kaehr, Ph.D.

Today, I wanted to THANK YOU for something you’ve been teaching for years – the power of the Thank You note.  You always said we should write notes – by hand – and send them out to people.

So here’s what I want to talk about – hand written notes vs. sending a line of thanks on e-mail.  I think this concept is ambiguous in today’s marketplace because so much of our communication is now delivered in electronic format.  Internet based communications have a lot of pros – they’re Green, aka easy on our environment, etc., but yet, electronic media still feels a bit impersonal, don’t you think?

I still send hand written thank you notes to customers and clients, and am continually astonished by their reactions.  I guess they’re surprised I still know how to put pen to paper and lick a stamp!  Many recipients act as if I am the only soul alive who ever sent them a card, or worse, they haven’t received one since the 1980’s, and treat it as some bit of cherished nostalgia.  It’s a sad statement, really.  I believe people should expect more from service professionals.

For that reason, I cannot overemphasize the value of the handwritten thank you note. I believe it’s more important than ever, because so few people do it anymore.

Sales pros who take time to stand out in today’s crowded marketplace are sure to see that effort impact their bottom line.  Thank You notes are the easiest way I know to be seen.

Shelley Kaehr, Ph.D. is a world renowned life coach and author of over thirty books including Sales 101: Simple Solutions for Sales Success, which Tom calls, “Proof that good things come in small packages.” Visit Shelley online at www.shelleykaehr.com