Selling Yourself into a Job

If you’re currently without a job or need of upgrading your job, it’s time to work on selling yourself. The key to success is to stop right now and think about what you are selling. Yourself. This should be the easiest sale you’ll ever make. Who other than you has more in-depth knowledge about your talents, abilities, and desires?

The first key to success in this endeavor is to look at an employment situation as a selling situation. You’ll play two roles. In a job interview, you are both the salesperson and the product. Your goal is to match your particular features and benefits (skills and talents) with the needs of a qualified employer.

Here are six steps to help you.

Step 1: Begin by Prospecting

Prospecting means finding the right potential buyer for what you’re selling. When you’re selling yourself into a new job, it means finding the right potential employer.

You should already know what type of work you most enjoy. That word enjoy is key here: if you don’t firmly believe that you would enjoy the type of job you’re seeking, you’ll have trouble being enthusiastic about job hunting. It’s a lot easier to be excited about a job that interests you than about one that happens to have the biggest ad online or has the salary range you need to have an enjoyable lifestyle.

You may send out literature on your product. Product literature in this case is called a resume. Have your resume professionally prepared. Chances are good that it will be competing with quite a few others that have been professionally prepared. You don’t want yours to look like a poor relation.

Be different. At this point, you’re not yet selling yourself into the job. You’re selling the reader of the resume (and cover letter) on interviewing you. Use only what may be appropriate for your particular employment situation. Enclose a photograph of yourself, dressed appropriately for the position. Having a face on the résumé to put with the attributes of the candidate establishes a certain familiarity. Add a clever quote to the bottom of your cover letter. Taking a few moments to research this attention-getter will make your resume stand out.

To ensure that your name gets attention more than once, send a thank-you note the day after you send your resume. Thank-you notes are always read. If the recipient hasn’t had the time to review your resume by the time they receive your note, don’t you think they’ll go looking for your name among the stacks of others? You will have made a positive first impression that will bring you closer to getting that precious interview. [Read more…]