Using Keywords When Prospecting

Products Services keyboardWe use keywords when prospecting on social media sites and when searching for information on potential clients. When we go online to search for anything, we ask questions of our favorite search engines. The search engine uses the words in our requests to search out those same words on websites so we can be properly directed.

A keyword is defined as: an informative word used in an information retrieval system to indicate the content of a document.

I think it’s time we adopt a keyword approach to prospecting…only with the words we hear people speak. We use them effectively when searching for leads online. Why not use the same strategy during conversations? [Read more…]

Listen Up! Nancy Friedman, Guest Post

Do you know what the number one skill in sales and service is?

I gave you a hint in the title. Right – listening skills.

Do we really LISTEN? Most of us ‘hear,’ but do we really listen to what people are saying? Are there any methods, tricks, ideas, tips or techniques to make us better listeners? Yes, there are. Listed below are some of the often used skills of better listeners.

What do you think the difference is between listening and hearing?

Bottom line: Hearing is physical. Listening is mental.

[Read more…]