Open House Opportunities

Open House ideasSome of my best clients came from open house opportunities. Many new or unsuccessful people in real estate don’t understand that open houses often are better for listing than for selling.  When done well, holding houses open is a marvelously effective listing technique, but it’s not done well very often.  Doing it well enough to make big money requires work the week before.  Unless you do that work, your weekend open house has little chance of being worthwhile.

In order to have a productive open house, you have to invest time and effort–which is the same thing as money when you’re in business for yourself.  Before you commit yourself to such an investment, make sure that the property you want to hold open has what it takes.  Here are the five things you need: [Read more…]