The phrase “buyer interview” may not be one you’ve heard, but it’s one I strongly recommend you understand. Conducting an effective buyer interview is similar to what a good journalist does when interviewing someone for an article. You ask questions that get them talking about their situations, their needs, their desires, their concerns. In other words, you get them to tell you what they want to own. It will also help you realize those situations where what the buyer is telling you they want may not be what they truly need. [Read more...]
After you’ve met new potential clients and established rapport with them is the time to qualify them not only as to their needs, but as to their expectations regarding making a financial commitment to their futures. When you establish early on what investment range they would be comfortable with, you can eliminate the stall that move untrained financial services advisers and representatives encounter — “It costs too much.” [Read more...]
Once all of the rapport-building is done and you’re ready to get down to business, it’s important to set the tone for your time with these clients. I suggest creating a consultative feeling by using a legal pad to make notes. In some types of selling, this doesn’t make sense, but it is helpful if you can do it. When you make notes of their concerns or other details they are sharing, the potential buyers feel that you’re truly interested in them. They feel you care enough to pay attention to their pain points. [Read more...]
In my comprehensive selling skills book, How to Master the Art of Selling, I teach three ways to get more business from existing clients (Chapter 18). I like to think of it as “expanding your sales volume.”
One system for expanding your sales volume covered in that chapter involves using your imagination. Keep thinking of ways to add-on accessories, warranties, extended programs and additional products. Share different uses for your product or service with your existing clients. They may only have thought about using it for a single purpose. When additional benefits are recognized, additional needs may also come to light. [Read more...]
Listen in as I’m interviewed by GURUS Selling System on BlogTalkRadio with Erik Luhrs.
When it comes to getting involved in network marketing, most people experience a certain degree of fear. That’s perfectly normal. While the prospect of having your own business is exciting, if it’s your first time considering such an ‘independent’ venture, many pitfalls also come to mind. Stop right now and turn those negative fears into positive actions. Let’s focus instead on the skills you need to succeed.
The skills you need most are “people” skills. This includes an understanding of some very basic principles involving how and where to meet new people, making good first impressions, getting to know them and building the relationship.
How and Where to Meet New People
We all meet new people all the time through our jobs, while traveling, at social events, and so on. Yet, when we think about ‘having’ to meet new people to build a business, many panic at what to do. That’s because meeting new people [Read more...]
While the qualification process is critical in making an initial sale to clients, it’s not something you can do once and forget about it. In challenging times, you may need to continually re-qualify existing clients. When anything changes, think of them as if they’re new clients all over again. The key element is what they might want or need to change about their current situation. You can never assume you know whether or not they remain highly qualified candidates for your product or service.
Changes that are impacting just one of your clients could be making an impact on all of them. Fastco manufacturing might be a good client when they’re running three shifts each day. But with any change in their production, such as cutting out a shift, or running 24/5 instead of 24/7, their needs may change…and your services may need to change as well. Maybe they’re no longer an ideal candidate for product X that you offer. Getting in there and truly working to serve their needs might show that they’ve become a better candidate for product Y. If you had just let them ride along with product X, they may have been tempted away by a competitor who pointed out a different solution to their needs. [Read more...]
If I asked a room full of experienced salespeople how many of them qualify their clients, every hand would go up. If I asked that same group to define qualification, the answers would probably vary to the extent that a newcomer in sales would be somewhat confused. If I then asked these experienced salespeople to deliver their qualification sequence to the group, I’d have to guess that many would not be able to do so. Too few salespeople, even veterans, have proven, practiced methods of qualification. And that’s a sad truth. [Read more...]
When people think about making a purchase, they aren’t likely to compare talking with you to going to the doctor, but you should make that comparison when preparing to talk with clients. People trust doctors. They usually accept the diagnosis and prescription for wellness with few questions asked. That’s because they recognize doctors as experts in their fields.
Your goal is to have your clients see you the same way. When they have an ache or pain related to your type of product, they should immediately think of calling you. That’s because they’ll be confident you have the right prescription for their ills. [Read more...]