Award Winning Book

I’m proud to announce that my latest book, Selling in Tough Times, has won the 2011 National Trophy for Business Books in the category of Tools & Methods in France.

Here’s a brief except of the book that I hope you find useful:

Steeling Yourself for Survival by Tom
Hopkins from Selling in Tough Times

In order to survive any challenge that negatively impacts your selling career, you need to follow the Boy Scout motto of “being prepared.” So, how do you prepare yourself for some unknown event that may pop up on the horizon?

You begin with a commitment to personal growth. Personal growth is a process of increasing your knowledge and effectiveness so you can serve more, earn more and contribute more to the betterment of yourself, your family and all of humankind. It demands an investment of time, effort and money. Keep in mind that if you’re not moving ahead, you’re falling behind.

[Read more…]

Rapport Building – Step 1: The Power of Your Smile

Your primary goal when working with a new potential client is to get them to like you, trust you and want to listen to you. That’s the absolute most basic foundation of all of my training. The reason you take the actions and use the words I teach is that they’ve all been designed and proven to make you likeable, demonstrate trustworthiness, and say something worth listening to.

This is one of the most miniscule strategies I teach, yet it can make or break your career. Don’t dismiss this or take this information lightly because it’s one of the first things people see in an intial contact and it sets the stage for how the rest of your contact goes. [Read more…]

Vitamins for Salespeople

I’m not trying to get you happily involved in a new supplement here. The vitamins I am referring to are for getting and keeping enthusiasm for your sales career rather than getting physically fit. Take a daily dose of these vitamins and you’ll start closing more sales:

Discipline is having the ability to do what you don’t want to do when the motivation to do it is gone. Discipline helps you to control your mind and protect your body from the daily pain of rejection a selling career can bring.

Discipline will help you make one more call after a rejection because your daily goal is to end on a positive note.

It will get you out of bed in the morning to face each new selling day with a positive outlook.

It will help you serve your clients better by returning calls and handling challenges as quickly and effectively as possible.

Think about how disciplined you are in your career. Be honest and note any flaws you have. Then discipline yourself to start working on improvements in those areas.

People will make buying decisions based more on your enthusiasm for your product or service than on your product knowledge. Don’t believe it? Pay attention the next time you feel motivated to make a purchase. It’ll be fairly likely that the salesperson uses the product themselves or would if they could afford it. They are excited about its features and the benefits owners experience.

This vitamin works in connection with Vitamin E above. If you don’t truly believe your product or service is exceptional and can relate the details of its benefits honestly, people will know. They’ll recognize insincerity in your voice, body language or even in your eyes…and they won’t buy.

Not only must you comprehend the value of your product or service, you must understand the emotional states of your potential clients.

If you are in retail, there’s bound to be a reason your customer is considering the purchase of that expensive pair of jeans, beautiful dress or finely tailored suit. You want to find out and build on those emotions until you have their credit card or check in your cash drawer.

In business sales, purchasing agents or committees want to make wise decisions because they then become the heroes for the company. There’s a certain emotional satisfaction and perhaps some recognition or reward in finding a good solution to a company challenge.

When you learn new strategies and techniques for selling, it’s essential that you apply them as soon as possible to a real-life selling situation in order to start benefiting from them. If you don’t, you’re old reflexes will quickly have you reverting back to your previous sales methods that just weren’t cutting it. Application is what helps you develop new habits and achieve new, higher levels of production.


This information is copyrighted by Tom Hopkins International, Inc. for reprint permission, contact Judy Slack (

Attitude Makes a Difference in Closing Sales

Studies have proven that attitude is one of the traits that separate average sales people from their highly-successful colleagues. I have to believe that it’s true in life in general, not just sales. Think about the happiest, most successful people you know. How do you usually find them? Are they depressed, negative, or even apathetic? I doubt it. They’re probably upbeat, smiling, and positive about life. [Read more…]

Acing the Interview by Harvey Mackay

No single job hunting skill outranks knowing how to interview successfully. When pilots fly, they step through a rigorous preparation checklist before each take off. Apply the same procedure in landing a job. The choice between a job interview being a picture-perfect three-point touch-down and a gruesome crash-and-burn is totally up to you.

My new book, Use Your Head to Get Your Foot in the Door, does interviewing head to toe, but this seven-point checklist will go a long way toward scoring your precious at-bat into a base hit. [Read more…]

Selling Strategies for the Lifelong Student

America's #1 Sales Trainer - Selling Strategies and TacticsPractical Selling Strategies from America’s #1 Sales Trainer

If you truly desire to succeed in your selling career, dedicate yourself to being a student for your entire life. Your goal for the end of each and every day should be to be able to say, “I learned something new today.”  It’s sad but true, that too many salespeople believe and act as if their education is complete once they’re out of the formal school environment. This is far from the truth. If you want to enjoy a successful life you must continually learn.

In business, the sign of a true professional is how much they can learn after they “know it all.” After learning all you can about your product, it’s still critical to watch and learn from every selling experience.

In sales, one of your most powerful learning tools is your power of observation. Many valuable selling skills and nuances can be picked up just from observing various business and personal situations.

Here are a couple of examples:

  • Watch how a child gets his or her way with adults. They’re usually very specific about what they want and persistent.
  • Observe waiters and waitresses, retail clerks and family interactions.

Who gets the “sale” of their point or product? How did they do it? Did they say something verbally or use body language or both to close the sale? Constantly think about how you can apply what you observe in your selling situations.

I’ll keep posting sales training strategies and tactics for closing more sales. To succeed in selling, keep learning!

Most sought-after audio sales training program: How to Master the Art of Selling Anything

This information is copyrighted by Tom Hopkins International, Inc. for reprint permission, contact Judy Slack (